MERGERS & ACQUISITIONS

SELECTED TRANSACTIONS

 

 

CONTINENTAL RESEARCH

a UK custom research

subsidiary of

Arbitron Inc.

has been sold to

BDRC Ltd.

also a full-service agency based in London

 

 

 

DIRECTIONS RESEARCH CORPORATION

a US specialist in agricultural market research

 

has been sold to

 

AGDATA, LP

 

a marketing information company serving agribusiness

 

 

 

 

SCHULMAN, RONCA & BUCUVALAS, INC.

 

a full-service company headquartered in New York

 

has been sold to

 

Abt Associates Inc.

 

a research and consulting company based in Cambridge, Massachusetts

 

         

 

CAMELFORD GRAHAM RESEARCH GROUP LTD.

 

a full-service qualitative and quantitative firm in Toronto

 

has been sold to

 

Ipsos

 

based in Paris

 

 

SCHLESINGER ASSOCIATES

 

a national U.S. data collection company

 

has acquired

 

The Research House Ltd.

 

which operates qualitative viewing facilities in Central London and Wimbledon

 

 

 

MARKET PROBE

 

a U.S.-based custom research company with offices in Asia and Europe

 

has acquired

 

Marketing Horizons

 

a specialist in agricultural market research based in St. Louis

         

 

 

 

 

 

 

DELVE

 

a national U.S. network of focus group facilities owned by

Maritz Market Research

 

has been sold to

 

Bush-O’Donnell Capital Partners LLC

 

a private equity fund

 

 

MASMI RESEARCH GROUP

 

a London custom research company with operations in Russia and Eastern Europe

 

has acquired

 

Qureshi Marketing & Research Ltd.

 

a full-service agency based in London

 

 

TRBI

 

a London full-service

agency owned by

Maritz Market Research

 

has been sold to

 

Synovate

 

based in London

 

 

 

 

 

 

MARKETING METRICS

 

a U.S. full-service research company specializing in

customer loyalty

 

has been sold to

 

Ipsos

 

based in Paris

 

 

RESPONSE ANALYSIS CORPORATION

 

a market and social research firm in Princeton, New Jersey

 

has been sold to

 

Roper Starch Worldwide

 

a full-service agency based in New York

 

 

CONSUMER CONTACT

 

a telephone data collection company with facilities across Canada

 

has been sold to

 

Greenwich Associates

 

strategic consultants to the banking industry

 


 

 

 


F-SQUARED MARKET RESEARCH + CONSULTING

 

a full-service research company headquartered in Moscow and Warsaw

 

has been sold to

 

Ipsos

 

based in Paris

 

 

HEALTHFOCUS, INC.

 

A U.S. research consultancy specializing in the health and nutrition markets

 

has been sold to

 

Irwin Broh & Associates

 

an employee-owned full service company based in Chicago

 

 

 

 

DISCOVERY RESEARCH GROUP

 

a U.S. telephone and sensory data collection company

 

has been sold to

 

MVL Group, Inc.

 

owners of Quick Test/Heakin

 

 

 

 

 

 

 

MVL GROUP, INC

 

owners of Quick Test/Heakin

 

has acquired

 

Target Research Group, Inc.

 

a full-service company specializing in

consumer package goods

 

 

 

MARITZ RESEARCH INC.

 

the custom research division of Maritz Inc.

 

has acquired

 

Thompson, Lightstone & Company, Inc.

 

a full-service agency based in Toronto

 

 

PROMOTION INFORMATION BUREAU

 

an agency specializing in beverage alcohol syndicated research

 

has been sold to

 

Adams Publishing

 

a trade publisher

 

 

 

 

 

 

C/J RESEARCH, INC.

 

a Chicago consumer products research company

 

has been sold to

 

Opinion Research Corporation

 

a worldwide research organization headquartered in Princeton, New Jersey

 

 

ROSS-COOPER-LUND

 

a custom research company based in New Jersey

 

has been sold to

 

NFO Worldwide

 

 

 

MVL GROUP, INC.

 

an acquisition company

 

has acquired

 

Quick Test, Inc.

 

a data collection business

owned by Equifax