MERGERS & ACQUISITIONS
SELECTED TRANSACTIONS
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DIRECTIONS RESEARCH CORPORATION a US specialist in agricultural market research
has been sold to
AGDATA, LP
a marketing information company serving agribusiness
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CAMELFORD GRAHAM RESEARCH GROUP LTD. a
full-service qualitative and quantitative firm in Toronto has been sold
to Ipsos based in
Paris |
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SCHLESINGER ASSOCIATES a national U.S.
data collection company has acquired The Research House Ltd. which
operates qualitative viewing facilities in Central London and Wimbledon |
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MARKET PROBE a U.S.-based
custom research company with offices in Asia and Europe has acquired Marketing Horizons a specialist
in agricultural market research based in St. Louis |
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DELVE a national
U.S. network of focus group facilities owned by Maritz Market
Research has been sold
to Bush-O’Donnell Capital Partners LLC a private equity fund |
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MASMI RESEARCH GROUP a London
custom research company with operations in Russia and Eastern Europe has acquired Qureshi Marketing & Research Ltd. a
full-service agency based in London |
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TRBI a London
full-service agency owned
by Maritz Market
Research has been sold
to Synovate based in
London |
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MARKETING METRICS a U.S.
full-service research company specializing in customer
loyalty has been sold
to Ipsos based in
Paris |
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RESPONSE
ANALYSIS CORPORATION a market and
social research firm in Princeton, New Jersey has been sold
to Roper Starch Worldwide a
full-service agency based in New York |
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CONSUMER
CONTACT a telephone
data collection company with facilities across Canada has been sold
to Greenwich Associates strategic
consultants to the banking industry |
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F-SQUARED MARKET RESEARCH + CONSULTING a
full-service research company headquartered in Moscow and Warsaw has been sold
to Ipsos based in Paris |
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HEALTHFOCUS, INC. A
U.S. research consultancy specializing in the health and nutrition markets has
been sold to Irwin Broh & Associates an
employee-owned full service company based in Chicago |
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DISCOVERY RESEARCH GROUP a U.S. telephone
and sensory data collection company has been sold
to MVL
Group, Inc. owners of
Quick Test/Heakin |
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MVL
GROUP, INC owners
of Quick Test/Heakin has acquired Target Research Group, Inc. a
full-service company specializing in consumer
package goods |
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MARITZ RESEARCH INC. the custom
research division of Maritz Inc. has acquired Thompson, Lightstone & Company, Inc. a
full-service agency based in Toronto |
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PROMOTION
INFORMATION BUREAU an agency
specializing in beverage alcohol syndicated research has been sold
to Adams Publishing a trade
publisher |
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C/J RESEARCH, INC. a Chicago
consumer products research company has been sold
to Opinion Research Corporation a worldwide
research organization headquartered in Princeton, New Jersey |
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ROSS-COOPER-LUND a
custom research company based in New Jersey has
been sold to NFO Worldwide |
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MVL
GROUP, INC. an
acquisition company has acquired Quick Test, Inc. a data
collection business owned by Equifax |
